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Meet Neil – Built to Race, Driven to Win

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Neil Richards was born to race. Growing up around circle track racing, he got behind the wheel at just 14 years old and has been building and racing ever since. His journey from humble beginnings to dominating drag radial racing is a testament to his relentless work ethic and passion for the sport.

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Through years of competition, Neil has secured major wins, including back-to-back $7,500 victories at Kelowna’s Fastest Street Car Shootout and a championship at Door Wars in Mission. But for Neil, success isn't just about winning races—it’s about pushing the limits, constantly improving, and inspiring the next generation of racers.

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As he gears up for the 2025 X275 season, Neil has one goal in mind: to outwork the competition and take the top spot. As a racer, tuner, and mentor, he is dedicated to growing the sport and ensuring its future for the next generation.

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"They can ALWAYS outspend me, but they will NEVER outwork me"

Read More of Neil's Journey

Neil's Racing Journey

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How did you get into racing?
 

I got into racing at a really young age as my dad raced circle track while I was growing up. I started driving in that style of racing at 14 and have been racing and building race cars ever since.
 

What was the biggest race you’ve ever won?
 

I’ve been fortunate enough to win a lot of big races over the years, but some of the more memorable ones would be winning Door Wars in Mission, as well as back-to-back $7,500 wins at Kelowna’s Fastest Street Car Shootout, along with setting multiple track records.
 

What does your racing season look like this year?

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For 2025, I plan to run all of the local X275 events, as well as the Street Outlaws events, Hot August Nights, and any other races we can financially afford to attend.
 

Who has been your biggest inspiration in racing?
 

I would say my biggest inspiration in racing has come from some of the early pioneers of drag radial racing. Guys who build, tune, and drive their own cars—like I do—have always been a big inspiration.
 

What are your personal goals for this season?
 

My goals for this season are quite simple—to crush anyone in the lane next to me. Beyond that, I would like to see Cream Dream and Curt’s Camaro go #1 and #2 at every race we attend. 💪 My other goal, as always, is to make kids and new people excited about racing and get as many new people involved as possible, especially kids!
 

What challenges have you faced in your racing journey?
 

Every year we face different challenges, but the one that is always there year after year would be the financial struggles of getting the car, truck, or trailer ready for the next event. Next to that, the biggest challenge would be our short season, which doesn’t allow us a lot of time to test before we are thrown directly into competition—unlike some of our American competitors, who can race year-round.
 

How do you prepare mentally and physically for a race?
 

Physically, there isn’t much I do to prepare. However, I do spend a lot of time practicing launch and staging procedures, both on my practice tree and while sitting in the car in the shop, to ensure that on race day I can be as fast and accurate as possible.
 

Mentally, I am always thinking about racing—anyone who knows me knows that I literally eat, sleep, and breathe it. I spend countless hours studying data on my laptop, watching race videos, analyzing time slips and qualifying sheets, and reviewing footage of my competitors to find ways to improve my car, my team, or my driving.
 

Can you share a memorable experience or highlight from your racing career?
 

Getting to meet, help tune, and work with some of my racing heroes has been very rewarding. Some of my other most memorable moments include getting to race at the biggest radial races in Georgia and Florida with great customers and friends.
 

What advice would you give to aspiring racers?
 

NEVER give up! This sport and hobby come with extreme highs and extreme lows, and the most important thing to remember is that it’s called drag racing, not drag winning. You will always lose more than you win, so make sure you enjoy the journey and realize that the people you meet and the memories you make are far more important than any trophy or event win.
 

How do you see the world of racing evolving, and what role do you play in it?
 

I foresee some changes coming to local racing series to make it more inclusive for racers of all levels. I also think there are a lot of new cars being built and older cars being updated to be more competitive.

I have hosted events for the last 20 years and would love to continue to help promote racing in Alberta.

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Sponsored by JC Foundation

The JC Foundation, based in St. Albert, Alberta, is dedicated to empowering individuals and communities to make a lasting impact on the lives of those in need. By fostering a culture of generosity, compassion, and collaboration, the foundation supports and uplifts the less fortunate through various programs and initiatives. Their core values—Compassion, Inclusivity, Empathy, and Support—guide their mission to create a more connected and caring society.​

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